25 Big Ideas – Fascinating San Diego people inspire us with big, bold ideas

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December 23, 2013  | San Diego Magazine

SD Magazine

Let’s rethink the way we buy a home.

Michael Koh, co-founder, Fypio

What if instead of looking online at little icon clusters with prices and dates attached to them, you could actually browse (or spy, depending on how you look at it!) houses for sale based on design and lifestyle choices like, “Big patio, open kitchen, modern design”? And then, what if you could also incorporate wishes, like “Diverse neighborhood with lots of young parents and kids”?

Koh’s new app, Fypio, does just that. His team has gone through and tagged every photo in the Multiple Listing Service for its designs and colors and specific elements, and they’ve also licensed or bought large amounts of demographic data that have been built into the app. “So instead of the daily listing email with prices and whatever photo the realtor chooses to list first, you get things you’re actually looking for.”