We are far more interested in the content of your plan rather than its format. We want to learn about you, your past experiences and accomplishments. And we need to understand the justification for your business idea. We’ll look for answers to questions such as:

  • What problem will you solve?
  • Who currently has the problem?
  • How will you solve it?
  • How big is the market potential?
  • What is your distinct advantage?
  • How does the competitive landscape look?
  • What are the financial implications?
  • How much capital will you need to develop the solution (and the company supporting it)?
  • What kinds of volumes and margins are reasonable to expect?
  • What are your team’s qualifications?